What does “South Fayette” or “SF Lions” make you think of? Is it something that you want others to also consider when they hear our district’s name? That’s why branding is important and why the South Fayette Township School District administration wants you to understand our district’s brand.
The words Tradition, Pride, and Excellence have long been synonymous with SFTSD, and, in more recent years, our district has focused on being student-centered, future-focused, and innovation-driven.
In partnership with the community, the mission of the South Fayette Township School District, a leader in innovation, is to elevate academic, artistic, and athletic excellence of the whole learner by inspiring the strength to be dynamic, ethical, and empathetic citizens who flourish in a global society.
Which words represent South Fayette Township School District?
academic artistic athletic belonging community dynamic empathetic ethical excellence future global inclusive innovation inspiring leader learner/student partnership pride strength tradition
These are the elements that differentiate us and that we want people to think about every time they encounter SFTSD. They are integral to the core message that we share with the outside world.
To ensure that we always represent SFTSD to the highest standard, from the first impression to the 50th class reunion and beyond, we must maintain:
- Quality - clear, high-resolution logo and photo/image usage (not fuzzy or blurry)
- Consistency - uniformly present our district through approved logos, fonts, and colors
Repeated use of consistent, approved logos and high quality images solidifies the SFTSD brand. When we see a South Fayette logo, we automatically think of the words listed above. When we stray from our brand, the message is lost.
Every Lion is an SFTSD Brand Ambassador
The students, faculty, staff of SFTSD, and even the families of our Lion Learners, live our district’s brand every day, not just on school days, but on the weekends, holidays, and all summer long. You are the voice and the image of SFTSD.
You have the power to spread our mission every time you wear your SF gear or process a purchase for a new logoed item. Help ensure that our message is consistent and our district is well-represented by following the brand guidelines outlined in this manual.